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Marketing Management
THIRTEEN EDITION
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Philip Kotler,
Kevin Lane Keller,
Abraham Koshy,
Mithileshwar Jha .
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Published By Pearsone Education,Delhi.
Copyright © 2007 Dorling Kindersley (india) Pvt#Ltd.
2007.
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| Marketing Management: A South Asian Perspective |
| Author Name(s):Philip KOTLER, Kevin Lane KELLER, Abraham KOSHY, Mithileshwar JHA |
Published By:Pearson Education, Delhi.
Copyright © 2007. Dorling Kindersely (India) Pvt Ltd |
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| MANAGING ALTERNATIVES case studies from Vikalpa,The Journal for Decision Makers |
| Author Name(s):K V Ramani, Deepti Bhatnagar, Bhupat M. Desai, Abraham Koshy, Sebastian Morris, V Raghunathan |
| Published By:Copyright © Macmillan India Limited,1999 |
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| Marketing of information product ans services |
| Author Name(s):Abhinandan K. Jain, Ashok Jambhekar, S.Sreenivas Rao,T.P.Rama Rao, B.H.Jajoo, Abraham Koshy |
| Published By:Copyright © 1995,Indian Institute of Management,Ahmedabad |
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| The GROWTH and TRANSFORMATION of SMALL FIRMS in india |
| Author Name(s):Sebastian Morris, Rakesh Basant, Keshab Dus, K.Ramachandran, Abraham Koshy |
Published By:Oxford University Press, New Delhi
Copyright © 2001,Oxford University Press |
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