Abraham Koshy : Professor of Marketing

Case Studies

Marketing Management
THIRTEEN EDITION

Philip Kotler,
Kevin Lane Keller,
Abraham Koshy,
Mithileshwar Jha .


Welfit Fixtures and Systems Private Limited

The Case describes the situation in which the key issues relate to valuation of a brand. Different approached result in different brand value. How should the Managing Dierctor resolve this issue? read more
.......................................................................................................................
Hidesign: Brand By Design

Hidesign is perhaps the only brand from india in the fashion leather accessory category to adorn the shelves of prestigious departmental stores in some of the big cities of the world. read more
.......................................................................................................................
Scorpio from Mahindra: Brand Positioning Decision

Mahindra & Mahindra Limited (M&M), the flagship Company of the Mahindra group with a Turnover of Indian Rupees (Rs) 55billion (US$1.2 billion), launched their new sport utility vehicle (SUV)”Scorpio” in August 2002. read more
.......................................................................................................................
Scorpio from Mahindra: Developing Brand Identity

Mahindra & Mahindra Limited (M&M), the flagship Company of the Mahindra group with a Turnover of Indian Rupees (Rs) 55billion (US$1.2 billion), launched their new sport utility vehicle (SUV)”Scorpio” in August 2002. read more
.......................................................................................................................