Abraham Koshy : Professor of Marketing

Specialization

Marketing Management
THIRTEEN EDITION

Philip Kotler,
Kevin Lane Keller,
Abraham Koshy,
Mithileshwar Jha .

Prof. Koshy has specialization in Marketing. Within the Marketing discipline, he has research, consulting and training interest in Brand Management, New Product Strategy, Customer Management and Strategic Marketing. More specifically, he has interest in and has worked on developing and managing brands, brand extension decisions, brand rejuvenation strategy, opportunity identification for new market offers and introducing new brands, new product introduction processes, positioning strategies, re-aligning product and brand strategies in response to market changes and competitive activities and improving systems and processes to bring in greater market orientation of companies.